How We Work: The 4-Phase Growth System

This isn't a "set it and forget it" service. This is strategic, hands-on account management with one goal: profitable scale.

• Complete account audit and performance analysis

• Shopping feed optimization (identify missing attributes, data quality issues)

• Competitor research (what are the top 5 brands in your space doing?)

• Strategic roadmap with prioritized opportunities

• Tracking validation (ensuring we're measuring what matters)

1

Deep Dive Audit & Strategy

What you get:

• Document outlining everything we found

• Prioritized list of opportunities

• 90-day growth roadmap

• Strategy presentation call

2

Optimization & Restructure

What happens:

• Campaign structure optimization (simplify and focus)

• Audience strategy development (beyond generic remarketing)

• Product segmentation (high-margin vs. volume products need different strategies)

• Creative testing framework

• Bid strategy alignment with your goals

What you get:

• Restructured campaigns ready to scale

• Clear testing plan

• Improved account foundation

• Week-by-week execution timeline

3

Launch & Scale

What happens:

• Deploy optimized campaign structure

• Daily monitoring and bid adjustments

• A/B testing (audiences, ad copy, product segmentation)

• Performance analysis and rapid iteration

• Weekly performance updates

What you get:

• Measurable improvement in key metrics

• Weekly Slack updates with performance data

• Insights on what's working (and what's not)

• Strategic recommendations for continued growth

4

Strategic Growth

What happens:

• Continuous optimization based on performance data

• Seasonal strategy adjustments (capitalize on high-demand periods)

• New channel expansion when ready (YouTube, Display)

• Monthly strategy sessions to align on goals

• Quarterly business reviews to plan ahead

What you get:

• Profitable, predictable growth

• Strategic partner who understands your business

• Proactive recommendations (not reactive firefighting)

• Confidence that your ads are in expert hands

What happens: